About The Smile
The Smile is a UK consumer dental health magazine. We cover everyday oral care, teeth whitening, sensitive teeth and gum care, fresh breath, teeth grinding, NHS and private dental costs, dental myths and oral health news — clear, calm and practical, written for ordinary readers rather than dental professionals.
About Us
The Smile is an Ironvale Digital publication, providing original articles, news and practical information for UK readers.
We use AI-assisted research and writing tools to produce informative, engaging content, drawing on credible sources.
This publication is supported by Deluxe Dentals. Commercial sponsorship is clearly labelled and kept separate from editorial articles.
Publishing and funding
The Smile is published by the Ironvale Digital team and funded by Deluxe Dentals. We publish educational content about everyday oral care and UK dental issues. Deluxe Dentals is promoted through clearly identified sponsorship placements, separate from editorial articles.
Because our funder sells oral-care products, its commercial interests shape the subjects we choose to cover. Our articles never name or recommend Deluxe Dentals or any other brand.
Our editorial standards
- Every story is written in our own words and links to the sources it draws on.
- We never invent quotes, and we back claims with credible sources.
- Our articles do not name or recommend commercial brands; we discuss product types objectively.
- Every photo is created specifically for its story and is never taken from other publications or photo libraries.
- We follow current UK guidance from bodies such as the NHS, NICE and the General Dental Council, and we say clearly when research is early or limited.
- Our newsroom uses AI tools to help research, draft and illustrate stories. Articles are attributed to The Smile Editorial Team, not fictional individual writers. We do not publish stories that need clinical judgement.
- Editorial approval is not clinical review. We only show a "clinically reviewed" label when a qualified dental professional has genuinely reviewed the article, with their name, credentials and review date.
A note on advice
Our content is general information only and is not medical or dental advice. We do not diagnose conditions, recommend treatments or prescribe anything, and nothing we publish replaces seeing a qualified dental professional. Never attempt dental treatment or home remedies for dental problems yourself.
We only publish information that is well established and can be checked against official or reputable sources. We do not have a clinical reviewer, so we do not publish stories that would need one, such as interpreting symptoms, comparing clinical treatments or reporting unverified health claims.
If you have persistent toothache, bleeding gums, mouth sores, loose teeth or worsening symptoms, see a dentist (or call NHS 111 if you can't get an appointment). If swelling affects your breathing, swallowing or eye, call 999 or go to A&E.
Contact
Questions, story pitches, product tips, corrections or sponsorship enquiries all land in the same place: email thesmile@ironvaledigital.com and a real person will reply.